My career started in CPG — Nestlé, then Diageo, learning how things actually move from a factory to a consumer's hand across Asian markets. That taught me distribution. Tech taught me leverage — Uber, DoubleVerify, and eventually Meta, where I now run some of the largest telco partnerships in Southeast Asia. On a good day, the work is the last mile of AI — moving hundreds of millions of people closer to technology that actually serves them. On a harder day, it's six markets, ten partners, and a calendar that needs therapy.

The side quests started early. Years of coaching indoor spinning — watching people find a threshold they didn't know they had taught me more about transformation than any career framework. Later came the AI agent for small retailers in emerging markets — placed first at INSEAD San Francisco. A GenAI startup pitch that scored top marks at INSEAD Fontainebleau. A clothing brand I co-founded — ethically manufactured, five years in. None of these were planned. All of them taught me something the career couldn't.

I did my Executive MBA at INSEAD Singapore — specialising in AI, on a Diversity Scholarship — not to get a certificate but to stress-test my thinking alongside people navigating harder problems than mine. It worked. I came out with a clearer sense of what I actually want to build next, and a network of people I'd go to war with.

The fourth thing — living well — is the one I'm most honest about being imperfect at. High performance without self-destruction is what I'm aiming for, mostly. I care about my health, my relationships, the food I eat, the music I listen to, the places I go when I need to remember what matters. I'm figuring out how to hold all of it together without something important falling apart. This site is partly where I think that through out loud.

I'm based in Singapore. I'm building toward something I can't fully name yet. And I'm genuinely glad you're here.